0 Why is Article Marketing Crucial to SEO

Article marketing, in simpler terms, is creating and distributing keyword-rich articles to websites or directories that display articles on different topics as content. When you submit an article in such a website it gets indexed by the search engines by its keyword and your website URL is listed along with it. Submitting your articles in quality article directories like Ezinearticles or Go articles not only get you quality back links but also the search engine friendly interfaces to search for your articles based on keywords and thus get an additional push for those keywords.
Article marketing benefits a website in many ways besides bringing in back links for SEO. Here are a few of them:

• Articles give you authority over the topic that you are talking about. Thus, if your website is about carpets, for example, and you create articles on different types of carpets and their uses, you are no doubt going to sound an expert over it. This adds to the trust your customers have over you.
• Articles provide a specific box in which you can provide your business, products or services. This increases brand awareness as well as provide information to the customers about a product and related topics.
• Article directories are visited by a huge number of visitors who might turn up in your website and make a purchase if they like what they see. Providing quality articles that are accurate and free of mistakes can no doubt impress those visitors who might turn out to be your valuable customers.
• Many people look out for some guidance before buying a product. If your article can answer some of their queries and doubts it would no doubt bring them to your website.
• Articles that are submitted in the search engines tend to get higher ranking in search engines and therefore your product reaches before the eyes of the users sooner.
• Articles bring back links to your website in different ways. Those visitors who visit directories might syndicate your articles to their blogs if the article has good quality, meaning more back links to your site.

Still need more proof about the influence of article marketing? Try submitting a couple of articles about your business in a good article directory. Within days you are going to find a change in the position and rank of your website. Once convinced you could start a full-fledged campaign of article creation and distribution in some of the best and popular websites and witness the sudden rise of your website in the search engines.