Google has decided to attack the problem of poor sales of tablets
with Android operating system by launching its own online store of
tablets, where we can purchase at preferential prices tablets created by
producers approved by the company.
If on the smartphone market, Google has managed to ally with mobile operators promoting Android phones, gaining a market share against rival Apple, on the tablet market things are much worse.
Here, Google and its partners are largely dependent on retail stores for selling tablets Android operating system, and if those Apple stores and products on offer, they inevitably draining campaigns. In other words, awareness of Apple tablets come simply to block the promotion of alternatives based on Android, limiting visibility and exposure in their advertising campaigns. As if things would have been bad enough for Google, Apple has its own network of retail stores Apple Store, which provides a huge market for distribution of the range iPad tablet.
Launching an online store dedicated to marketing the tablets Google can be considered as a lifeline for Android tablet range. However, the impact to be truly significant, Google needs a competitive offer that would attack the Apple iPad tablet range. A first step in this direction could be done by launching new tablets Nexus, which is said to have a price of only $ 149 – far below a tablet iPad. In time, the offer could be enhanced and premium models capable of providing a quality as good or better Apple products, but at a somewhat lower price.
If promoting themselves strategy proves successful, soon we may be witnessing to the opening of first retail store in the Google Network Store dedicated to marketing the tablets and phones based on Android.
If on the smartphone market, Google has managed to ally with mobile operators promoting Android phones, gaining a market share against rival Apple, on the tablet market things are much worse.
Here, Google and its partners are largely dependent on retail stores for selling tablets Android operating system, and if those Apple stores and products on offer, they inevitably draining campaigns. In other words, awareness of Apple tablets come simply to block the promotion of alternatives based on Android, limiting visibility and exposure in their advertising campaigns. As if things would have been bad enough for Google, Apple has its own network of retail stores Apple Store, which provides a huge market for distribution of the range iPad tablet.
Launching an online store dedicated to marketing the tablets Google can be considered as a lifeline for Android tablet range. However, the impact to be truly significant, Google needs a competitive offer that would attack the Apple iPad tablet range. A first step in this direction could be done by launching new tablets Nexus, which is said to have a price of only $ 149 – far below a tablet iPad. In time, the offer could be enhanced and premium models capable of providing a quality as good or better Apple products, but at a somewhat lower price.
If promoting themselves strategy proves successful, soon we may be witnessing to the opening of first retail store in the Google Network Store dedicated to marketing the tablets and phones based on Android.
